Routing Customer Calls Using Location

Managing calls for businesses with multiple locations, especially through centralized 1300 numbers, has always been a balancing act. Customers expect to connect quickly to their nearest location, but traditional call routing systems often lack the sophistication or flexibility to deliver. Enter Enfonica’s Route by Location, a solution designed to empower businesses to route calls efficiently, improve customer experiences, and reduce operational friction.

Why location is important

For businesses with multiple locations, misrouted calls can have a domino effect. Whether it’s a missed sale, frustrated customer, or inefficient operations, outdated routing systems often fall short in several key areas:

  • Lack of Control: Businesses often rely on external vendors to make updates or troubleshoot issues.
  • Inaccurate Routing: Calls sometimes end up at closed or relocated branches.
  • Missed Opportunities: Unanswered calls due to errors can lead to lost revenue.

Enfonica’s Route by Location changes the game by putting the control back in your hands with a user-friendly, transparent, and customizable mapping tool.

What is Route by Location?

The Route by Location step is a feature of Enfonica’s Flow that allows businesses to route incoming calls based on the caller’s location. The feature uses advanced mapping rules and real-time data to ensure calls connect seamlessly to the right branch, franchise, or service area. Tailored for Australian businesses, this feature uses exchange-based routing and mobile-specific Moli codes to ensure your callers are connected to the right location.

Unlike legacy routing systems, Route by Location offers:

  • Ease of Use: No technical expertise is required to set up or manage call routing.
  • Flexibility: Automated and manual mapping options let you tailor routing to specific business needs.
  • Transparency: A user-friendly interface gives you complete visibility into routing rules and performance.

Advanced routing in your hands

  1. Flexible Location Mapping
    Easily map cities, suburbs, or regions to specific branches using a simple interface. You can adjust these mappings manually or rely on automated rules to streamline the process.
  2. Multiple Mapping Options
    Route by Location can handle complex scenarios, such as mapping areas to multiple locations or custom mapping rules, e.g. routing to the nearest location within 5km and a backup branch within 50 km.
  1. Customizable Audio Prompts
    Craft professional-sounding customer experiences with human-like text-to-speech (TTS) or substitute your own recorded audio.

Transform your call handling today

With Route by Location, Enfonica is empowering businesses to take control of their telecommunications. Whether you’re managing a large franchise network or want to guarantee every customer call reaches the right contact, the Route by Location step delivers unparalleled flexibility and ease of use.

Ready to streamline your call handling? Contact us today to learn how Enfonica can transform your communication.