Register sender IDs for your clients

Whose details go on the registration?

Use the details of the organization whose name appears on the message, not whoever sends it. ACMA checks whether the sender ID clearly points to the organization behind it. So register a client's sender ID with your client's ABN, your client's details, and a representative from your client's business.

For example, say you send appointment reminders for a clinic called Northwind Dental. This table shows how the rule applies.

The same rule applies to project names. A sender ID such as CarSurvey doesn't link to you or your client, so ACMA won't accept it from anyone. For more examples from agencies and research firms, see SMS sender IDs: what you can and can't register.

Collect these from each client

Gather these details before you start, so you don't need a second round of emails:

• Their ABN
• The registered business name, company name, trademark number, or domain that the sender ID matches
• Their web address and business address
• The name, email address, phone number, and role of their authorized representative

Check the client's Australian Business Register (ABR) record now, too. It's the best way to stop a registration from stalling.

The representative must be someone at your client who:

• Can act for the business.
• Has a myID.
• Can open the authorized contact or service-of-notice email listed for the client's ABN on the ABR.

ACMA checks the representative against your client's record. So someone from your own business can't confirm the registration for your client.

Register the sender ID

Register each sender ID in the project that sends that client's messages, because Enfonica checks registrations per project. Each registration takes a few minutes.

1. In the Enfonica Console, open the project that sends this client's messages.
2. Go to Cloud SMS > Sender IDs.
3. Select Register Sender ID.
4. Enter the sender ID.
5. Under Valid use cases, select each one that the sender ID matches for your client, such as Registered business name or Registered domain name.
6. Under Organisation details, enter your client's ABN, web address, and business address, not your own.
7. Under Contact information, enter your client's representative.
8. Select the declaration checkbox.
9. Select Submit registration. The sender ID appears on Cloud SMS > Sender IDs with the status Pending Verification.
10. Tell your client's representative to expect an email from ACMA with the subject SMS Sender ID Register: request to confirm your application.

For the rules on the sender ID itself, including its format, see Register an alphanumeric sender ID for SMS in Australia.

Brief your client's representative

Before you submit, tell your client's representative what to expect:

• They'll sign in to ACMA Assist, ACMA's portal, with their own myID.
• ACMA will check their email address against your client's ABR record.
• In ACMA Assist, they select the sender ID, and then select Confirm registration of Sender ID application.

The representative is the only person who can finish the registration, and most stalled registrations are waiting on this step. The request doesn't expire, so they can confirm it whenever they're ready.

To walk them through it from their side, send them You've been nominated as the authorized contact for a sender ID registration.

Check that it worked

Each sender ID's status appears on Cloud SMS > Sender IDs in the project you registered it in. The status changes from Pending Verification to Submitted to ACMA after we lodge the registration. It changes to Active after ACMA approves it.

When the status is Active, send a test SMS from the sender ID to your own mobile phone. It arrives showing your client's sender ID.

If a registration stays at Submitted to ACMA, see Sender ID registration is stuck or was rejected to learn what to check with your client.

When you stop sending for a client

When you finish working with a client, ask support to revoke the client's sender ID. We revoke it in the Console and in ACMA Assist, and its status changes to Revoked. From then on, messages from it through your project are blocked. If the client comes back, register the sender ID again.

Questions