A strong brand isn’t just about logos and colors. It’s about how your business feels, sounds, and connects with customers. Every touchpoint shapes how your brand is perceived, including your 1300 or 1800 number. From welcome messages to on-hold announcements, the media your customers hear is a reflection of your brand’s identity. With Enfonica Flow, you can create customised experiences that reinforce your brands personality, using your own professional media or Enfonica’s powerful text-to-speech (TTS) options.
Let’s explore how you can craft memorable, on-brand communication experiences with Flow.
Why you should personalise your telecommunications media?
When customers call your business, they should immediately recognize your style, professionalism, and personality. Generic, robotic phone prompts miss an opportunity to engage customers and strengthen your brand identity. Custom audio ensures that every interaction reflects your business’s values and style.
With personalised telecommunications media, you can:
- Make your brand instantly recognisable with consistent voice and tone.
- Deliver professional, polished experiences that leave a lasting impression.
- Provide helpful, branded interactions tailored to your customers’ needs.
Craft branded experiences with Enfonica Flow
Enfonica’s Flow is a powerful no-code tool for designing custom communication workflows. It allows you to personalise every touchpoint of your call experience with:
✅ Your Own Media: Upload and manage custom audio files in Flow’s Media Library.
✅ 35+ Text-to-Speech Voice Options: Choose from a wide range of natural-sounding voices that match your brand’s personality.
✅ Audio Mapping: Seamlessly combine recorded messages with TTS for dynamic, on-brand communication.
Where you can customise audio in Flow
Flow provides several steps where you can personalise the audio experience:
- 🎵 Play: Play a custom message or promotional audio to your callers. Ideal for welcome messages, brand announcements, or special offers.
- ☎️ Menu: Provide keypress options in your IVR (Interactive Voice Response). Example: “Press 1 for Sales, Press 2 for Support”—all voiced with your unique brand style.
- 📞 Voicemail: Use branded greetings to maintain a consistent voice, even when you’re unavailable.
- 🗺️ Route by Postcode: Offer location-based services with branded prompts, such as: “Please enter your postcode to find your nearest store.”
- 🎶 Ring media: Replace the default dialtone with audio that plays while the call is connecting, such as jingles, ads or songs.
Examples of custom media in action
Here are some practical ways to use custom audio to improve your customer experience:
- Unexpected business closure
Inform customers about closures due to maintenance or weather events: “We’re temporarily closed due to severe weather. Stay safe, and we’ll reopen soon!” - Holiday Announcements
Share special hours or greetings during holidays: “Happy Holidays! Our offices are closed on December 25th and 26th.” - Music on Hold
Replace standard dial tones with music or promotional messages: “Thank you for holding. Did you know our new summer collection is now available?”
The power of personalisation
Customising your telecommunications media with Enfonica Flow transforms routine interactions into branded experiences. Whether you’re using your own recordings or Enfonica’s TTS options, you can craft seamless, professional communications that reflect your brand’s personality.
Ready to enhance your customer experience with branded voice interactions? Discover how easy it is with Enfonica Flow.
Your voice is your brand. Let it be heard, your way. 🎙️✨
