SMS is one of the most powerful communication tools for small and medium-sized enterprises (SMEs) to engage with customers. Understanding the intricacies of SMS pricing is crucial for businesses aiming to optimize their marketing budgets. This article delves into how SMS charges are structured, common pitfalls with some vendors, and how Enfonica’s transparent SMS pricing ensures you only pay for what you use.
How much does it cost to send an SMS?
The cost to send an SMS is based on three things:
- The destination (where you are sending the SMS to).
- The message length.
- The character set.
Examples:
- Example 1: This message uses standard characters and is under 160 characters long. It fits within a single segment and would be charged as one SMS.
- Example 2: This message uses non-standard characters (emojis) and is under 70 characters. It fits within a single segment and would be charged as one SMS.
- Example 3: This message uses standard characters and is longer than 160 characters. It fits within 2 segments and would be charged as two SMS.
For a comprehensive understanding, refer to our detailed guide on How SMS Messages are Charged.
Only pay for what you use
Enfonica’s SMS pricing is usage-based, so you never pay for more than you need. This isn’t the same for other telecommmunication providers… Navigating the competitive landscape of SMS vendors reveals varied pricing structures:
Pre-purchased credits: Some providers mandate the purchase of credits in bulk. While this might seem cost-effective initially, unused credits can expire, leading to wasted expenditure.
High per message costs: Certain vendors impose elevated rates per message, which can quickly escalate costs, especially for businesses sending large volumes of SMS.
At Enfonica, we champion a straightforward pay-as-you-go pricing model, ensuring you only pay for what you use. Our standard retail rate is $0.055 per SMS segment, with opportunities for discounts as your messaging volume increases.
Enfonica’s powerful SMS tools
To maximise your SMS outreach, Enfonica offers an intuitive SMS Marketing tool accessible via our console. Enfonica’s SMS Marketing allows you to:
- Create and send campaigns: Easily design messages and dispatch them to your audience.
- Alphanumeric sender ID: Customise the sender ID of outgoing messages using letters and numbers.
- AI-driven content generation: Utilize artificial intelligence to craft engaging content tailored to your brand’s voice.
- Contact management: Import and organize contacts efficiently, ensuring targeted messaging.
- Performance tracking: Monitor engagement metrics to assess the effectiveness of your campaigns.
For a step-by-step guide, explore our article on Creating and Sending SMS Marketing Campaigns.
Start sending SMS with Enfonica today
SMS marketing is a powerful and cost-effective way to connect with your customers. With open rates as high as 98% and near-instant delivery, it’s perfect for promotions, updates, and time-sensitive messages.
Now that you know more about SMS pricing in Australia, your business can run smarter, more efficient campaigns, while Enfonica’s transparent, PAYG pricing helps you get the most out of every message.
Get started today. Send SMS right out of the box with Enfonica.
